For my business flyer, I wanted to design the advertisement with the same clean, minimal lines that I used to envision the company. Therefore, I didn't want a ton of graphics and text overflowing the main concept. I wanted the focus to be on one main picture but I decided to lesson the transparency and add a shadow to it. Even though the picture is faded it still draws the eye right to the middle to look at it. I also focused on including just the main information so the message was clear to the viewer. If there was extra information that wasn't needed it would just overcrowd the main point of the flyer. That being said, I let the text only be one of two colors, white or pink. Basically, the majority of the text is white with the "GRAND OPENING" in pink because the reason for this advertisement is that the store is opening for the first time. For the name of the store I combined the two colors and used one for the main color of the font and then added a stroke of pink. I also made the font of the name of the store different then all the other information on the page so it stood out from all the rest.
